JOE PAGAC COLLABORATION SERIES

Since 2011, Yellow Brick Coffee has celebrated coffee producing communities around the globe by sharing stories of its producers and uniquely roasting its coffees. By teaming up with Joe Pagac for this limited release, we are proud to honor our local community as well. Joe Pagac is a local painter and sculptor whose colorful murals liven up buildings and streets all over Tucson. We hope you enjoy this celebration of community and collaboration as much as we do.

THE ORIGIN STORY

Planadas has become, in recent years, an important agricultural hub, mainly regarding coffee production, and is one of the top coffee producers of Colombia. This municipality was established in 1932 by the Spanish Jesuit priest Fermin Larrazabal who at the time guided a group of people from Huila and Antioquia to establish a settlement in a plateau near the river Atá, which is where Planadas is located. Due to his name, Fermin, and in relation to the world-famous San Fermin festivities in Pamplona, Spain thus came about the name, San Fermin. Both Fermin Larrazabal and the festivities embody aspects which describe the producers from this area: audacity, courage, joy, and togetherness. This region suffered heavily from the internal conflict of Colombia and the guerrilla groups, despite this tumultuous situation the coffee farmers of the area kept pushing forward and with resilience were able to keep producing amazing quality coffee. After the peace agreement of 2016, some tranquility was brought to Planadas and the production of coffee increased. This municipality is surrounded by mountains of the central cordillera of Colombia and full of creeks and rivers that go down to the Atá River, having great nutritious soils for the production of coffee.

Flavor Notes: Acai Berries, Brown Sugar, Sweet & Complex

Altitude: 1400 - 2100m

Variety / Processing Method: Castillo, Caturra, Colombia / Washed

Location: Planadas, Tolima, Colombia